Vertical Market Research

Differentiation by vertical and market segment is an important marketing strategy in today’s highly competitive, overcrowded, “me too” product environment. InfoTrack has worked successfully with clients to identify attractive vertical market segments, investment criteria and differentiated applications.

We provide our vertical market research clients with the following:

  • Executive interviews and surveys in target verticals to delineate potential customer needs, budgets, decision-making processes and criteria for selecting a preferred vendor
  • Business problem prioritization and analysis of application alignment by vertical
  • Analysis of perceived business value of unified communications (UC) by vertical
  • Industry-specific application roadmaps
  • White papers and briefing documents to enhance sales channel effectiveness
  • Case studies demonstrating best practices for UC applications
  • Shipment, installed base and revenue share tracking by vertical and size of business

For almost a decade, InfoTrack has monitored key vertical industries by size segment. Manufacturing, financial services/insurance, healthcare and retail/wholesale top our list of the vertical industries that have most often been studied in our UC research. Among small and medium sized businesses, professional services, retail/wholesale, business services and financial services/insurance top the list. Although we are capable of providing research services for any vertical market, we are particularly well situated to help our clients’ efforts in regard to these industries given their prevalence in our UC studies.

BVI for UC App by Vertical Market
2011 BVI
 Business Services
 Financial Services/Insurance
 Professional Services
Business Value Index averages companies’ individual progress
deploying UC applications according to a 12-step process
Leading Vertical Industries
Small and Medium
  • Professional Services
  • Retail/Wholesale
  • Business Services
  • Financial Services/Insurance
  • Manufacturing
  • Healthcare
  • Education
  • Government
  • Manufacturing
  • Financial Services/Insurance
  • Healthcare
  • Retail/Wholesale
  • Business Services
  • Education
  • Government
  • Professional Services

Contact Us
P: 973.602.0100
F: 973.984.3040
Building client value for over two decades

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