Sales Lead Generation

InfoTrack has partnered with BizTechReports to develop thought leadership marketing programs that generate sales leads through a powerful syndication process. InfoTrack and BizTechReports work with clients to identify the key customer challenges that are driving demand for their products, services and solutions. We then craft programs around these customer challenges that make an important contribution to our clients’ content marketing efforts while exposing them to a new audience and generating sales leads among potential buyers.

A variety of deliverables – including Case Studies, White Papers, Field Surveys and Webcasts – are used to analyze customer challenges and present our client’s solutions in the best manner. In each, we explore the key strategic, operational, financial and technological issues that must be managed by enterprise IT decision-makers in technical environments and demonstrate our client’s capabilities to address them. Our deliverables are then syndicated across more than 200 business and technology online media properties, including: CIO Magazine, Bloomberg BusinessWeek, Forbes, ComputerWeekly, InformationWeek, Network World and Computer World…to name just a few.

The ultimate objective of this service is to generate sales opportunities for our clients, as executives who are actively researching their vendor and technology options register to download our research-based authoritative deliverables. Additional benefits of our thought leadership marketing program include:

  • Placing our client’s offerings in a consultative context that IT decision-makers can understand and appreciate
  • Elevating our client’s status as "trusted adviser" to enterprise IT decision-makers
  • Generating high impact third-party-based marketing collateral that clients can use in any other way they desire

The complementary skills that InfoTrack and BizTechReports bring to every project make us uniquely positioned to provide the type of expert, insightful, high-impact lead generation programs that help organizations meet their sales, marketing and business development objectives.

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P: 973.602.0100
F: 973.984.3040
Building client value for over two decades

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