New Product Launch Assistance

Rapidly gauging customer needs can mean the difference between surging ahead of competitors and falling behind. At InfoTrack, we reduce our clients’ risk by conducting new product and service concept tests and pre-launch validation.

In connection with this service, we provide clients with the following:

  • Surveys, focus groups and interviews with target customers to pinpoint needs, understand decision processes and prioritize key product capabilities
  • Interviews with early customers or beta users to measure satisfaction, identify problems and recommend remedies
  • Competitive briefs and positioning analyses comparing products, pricing, packaging and go-to-market strategies
  • Comprehensive marketing and sales strategies and messages, third-party product comparisons and testimonials
  • Press releases and market announcements

As a neutral industry participant, we can engage decision-makers in forthright discussions that enable our clients to refine and position new products and services. Our understanding of the adjacent and disruptive technologies bombarding decision-makers helps our clients discern solid applications and can serve to protect their customers from winding up with stranded investments or mythical savings. Our 10+ years of research on customer buying behavior, such as basic communications vs. business value, business value index measurement and best of breed vs. single vendor, gives InfoTrack’s clients a head start on product positioning, as well as winning licensing and bundling strategies.

Contact Us
P: 973.602.0100
F: 973.984.3040
Building client value for over two decades

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