Marketing Support
InfoTrack helps manufacturers and their channel partners develop and implement high
impact sales strategies. Integrating needs assessment, competitive analysis, pricing
strategy, audits and feedback from channels and customers, we work with our clients
to improve underperforming marketing programs as well as to launch new campaigns.
We provide the following to our marketing support clients:
- Guidance on best sales practices for new sales opportunities
- Targeted, benefit-oriented and integrated sales messages
- Audits of website, channel and sales collateral
- White papers and case studies on best practices
- Win/loss frameworks, assessments and root cause analyses
- Market monitoring that tracks competitor movement and industry
shifts
- Reports, analyses and collateral materials that can be used
in connection with marketing campaigns
Successful sales strategies often require two perfectly executed campaigns, one
to capture and maintain mindshare of the sales channel, the other to meet the needs
of the target market. At InfoTrack, we have a long history of helping our clients
succeed at both.
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