InfoTrack helps manufacturers and their channel partners develop and implement high impact sales strategies. Integrating needs assessment, competitive analysis, pricing strategy, audits and feedback from channels and customers, we work with our clients to improve underperforming marketing programs as well as to launch new campaigns.

We provide the following to our marketing support clients:

• Guidance on best sales practices for new sales opportunities
• Targeted, benefit-oriented and integrated sales messages
• Audits of website, channel and sales collateral
• White papers and case studies on best practices
• Win/loss frameworks, assessments and root cause analyses
• Market monitoring that tracks competitor movement and industry shifts
• Reports, analyses and collateral materials that can be used in connection with marketing campaigns

Successful sales strategies often require two perfectly executed campaigns, one to capture and maintain mindshare of the sales channel, the other to meet the needs of the target market. At InfoTrack, we have a long history of helping our clients succeed at both.